HOTELS.

Inspired by the New Year’s Eve big ball drop and theater district, W Times Square sets the stage for drama. Zones throughout create multiple guest experiences while bespoke furniture and architectural elements help transform the space from day to night.

The check in area incorporates a digital focal wall with a variety of functions from custom messaging to animated patterns, setting the tone for any time of the day. The communal lounge area features a custom infinity piano table, draping light fixtures, and skybox openings inspired by theatrical elements that create a dramatic space for guests to recharge and reconnect. A custom neon back wall enlivens the bar and celebrates times square’s illuminated history. The DJ VIP lounge’s geodesic screen wall rotates to conceal the area when not in use while creating a focal point in the room.

Secrets of the Vine Hotel takes a modern approach to Mexican tradition. Spaces are inspired by ancient mayan culture with handcrafted textiles and elements you might find in a Mexican bazaar. These components coupled with subterranean nuances are intended to take you on a journey of discovery. Modern architecture provides the framework for feature elements to be seamlessly integrated into spaces creating unique moments throughout the guest experience. A sculptural monolithic plinth in the check-in area creates a warm subterranean ambience and sets the tone for the guest experience while the adjacent concierge zone uses a curated mix of artifacts accented by soft backlighting create a focal point in the room. Eclectic furniture and finishes are layered with intricate textures, patterns, and subtle pops of color creating an edgy contemporary space that is warm and welcoming.

Casual lounge seating zones invite guests to relax while the communal area adds function and style to the space. Upholstered walls give a pop of color while taking the focus of columns, softening the space and opening it up for exploration. Oversized bespoke light fixtures bring the eye up, giving way to mood altering ambience for day and evening experiences. Hand-made spherical sconces and the check-in desk’s undulating wood paneling create a focal point in the room, anchoring the design while paying homage to the dna of the dream hotel brand.