DREAM MIDTOWN LOBBY, NYC.

Earthy textures compliment an eclectic mix of artful furniture, giving this lobby a sense of warmth while creating a modern, luxurious, and timeless urban retreat. Existing architectural elements including a dominating fishbowl, small footprint, and a low budget were some of the challenges of this property that were turned into opportunities used to create a distinguished ambience for this signature hotel destination.

Casual lounge seating zones invite guests to relax while the communal area adds function and style to the space. Upholstered walls give a pop of color while taking the focus of columns, softening the space and opening it up for exploration. Oversized bespoke light fixtures bring the eye up, giving way to mood altering ambience for day and evening experiences. Hand-made spherical sconces and the check-in desk’s undulating wood paneling create a focal point in the room, anchoring the design while paying homage to the dna of the Dream Hotel brand.